Sally began her career  at the RSC and then worked as Press and Marketing Director at the English Shakespeare Company and the Royal Court Theatre. She was a company director at Borkowski PR where she lead numerous arts and corporate campaigns including for Cirque du Soleil, The Artist Formally Known as Prince, Liza Minnelli, L.I.F.T, Shockheaded Peter, Never Mind The Buzzcocks, The Lakes (BBC), Blast Theory and De La Guarda. In 2000 she established Hob Publicity – a tiny agency promoting big clients which have included Stewart Lee, Alexei Sayle, Malcolm Gladwell, Sandi Toksvig, Arthur Smith, Boothby Graffoe, Steve Backshall, Bridget Christie, Jeremy Wade, Simon Munnery, Malcolm McLaren, Doug Stanhope, Dylan Thomas 100 Festival, Sue Perkins and Stephen Fry.  She produces The Thinking Drinkers Guide … and  has over 20 Edinburgh Fringe Festivals under her belt.